| General Demographics |
|
|
|
Products Used on a Regular Basis |
|
|
| Adults |
57% Female |
43% Male |
|
Bottled Water |
84% |
|
| Juniors |
47% Female |
53% Male |
|
Vitamins |
71% |
|
| Overall |
54% Female |
46% Male |
|
Iced Tea |
70% |
|
| |
|
|
|
Soft Drinks |
68% |
|
| Age |
|
|
|
Yogurt |
65% |
|
| 18 and under |
24% |
|
|
Diet Drinks |
58% |
|
| 19-34 |
14% |
|
|
Domestic Beer |
50% |
|
| 35-44 |
22% |
|
|
Energy Food or Drink |
49% |
|
| 45-54 |
22% |
|
|
Premium Ice Cream |
49% |
|
| 55-64 |
12% |
|
|
Imported Beer |
38% |
|
| 65 and over |
6% |
|
|
Sparkling Water |
19% |
|
| |
|
|
|
|
|
|
| Household Income |
|
|
|
Place of Purchase of Tennis Items |
|
|
| Under $25K |
1% |
|
|
Sporting Goods Store |
32% |
|
| $25K to $49K |
12% |
|
|
Tennis Specialty Store |
27% |
|
| $50K to $74K |
18% |
|
|
Pro Shop |
18% |
|
| $75K to $99K |
14% |
|
|
Internet |
14% |
|
| $100K to $149K |
35% |
|
|
Department Store |
6% |
|
| $150K to $199K |
9% |
|
|
Mail Order |
2% |
|
| $200K and above |
11% |
|
|
Other |
1% |
|
| |
|
|
|
|
|
|
| Items Owned |
|
|
|
General Topics |
|
|
| Personal Computer |
97% |
|
|
Married |
88% |
|
| Cell Phone |
97% |
|
|
College of Further Advanced Degree |
83% |
|
| DVD Player |
95% |
|
|
Own Their Home |
93% |
|
| Digital Camera |
83% |
|
|
Have Two or More Vehicles in Household |
96% |
|
| Video Camera |
76% |
|
|
Use Internet |
99% |
|
| Fax Machine |
59% |
|
|
Use Internet Frequently |
87% |
|
| MP3 Player |
45% |
|
|
|
|
|
| Widescreen Flat TV |
44% |
|
|
|
|
|
| Satellite Dish |
36% |
|
|
Seventy -Two Percent are |
|
|
| Palm Pilot or PDA |
21% |
|
|
More Likely |
|
|
| |
|
|
|
to Purchase the Product of a |
|
|
| Frequency of Air Travel |
|
|
|
USTA Southern Section Sponsor |
|
|
| None |
5% |
|
|
because of their Support of the |
|
|
| 1 to 2 Trips |
18% |
|
|
Section and Tennis |
|
|
| 3 to 5 Trips |
27% |
|
|
|
|
|
| More than 5 Trips |
50% |
|
|
|
|
|
| |
|
|
|
|
|
|
| |
|
|
|
|
|
|
| Demographics are reflective of USTA Southern Section Adult Members. |
|
|
|
|
|
|
| Survey Conducted July 2006 |
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
The USTA Southern Section is always looking for new, mutually beneficial partnerships. For more information regarding demographics and/or partnership and advertising opportunities with the USTA Southern Section, please contact Bob Bryant, Director of Sales & Marketing, at (770) 368-8200.