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Wilson Launches Green Initiative

May 6, 2008 03:08 PM
From rackets to balls, Wilson Sporting Goods Co. has been providing high quality products to top players for decades. This year marks 30 years since Wilson became the official ball of the US Open. As we approach this milestone, Wilson is celebrating its continued efforts as the #1 brand in tennis with a new look for this year’s US Open ball packaging. Wilson continues to extend its efforts by sponsoring the official ball of USTA Southern Adult Championships through 2009.

While honoring the past, Wilson is also springing ahead to the future. The new Green Initiative is a program committed to developing and implementing products and manufacturing procedures throughout the Wilson brand in order to make them friendlier to the environment. As the world’s leading racquet sports company, Wilson is once again the forerunner on expanding its efforts to use economical packaging in hopes of reducing overall waste. There is a strong commitment to produce environmentally responsible equipment including using a minimum of 25% post consumer recycled PET in each of its plastic tennis ball cans. This effort will reduce an estimated 330,000 pounds in landfills each year. Wilson sets the stage by going green in hopes that rest of the sports industry will follow their lead.

 

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