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US Open Sets All-Time Tournament Records

September 20, 2007 10:13 AM

In what has been described as the most successful tournament in history, the USTA today announced that the record-breaking 2007 US Open set milestones in attendance, website traffic, concession sales and sponsor activation.

Attendance: For the first time in the history of the event, US Open attendance topped 700,000, with the final total of 715,587 far surpassing the previous all-time high of 659,538 set in 2005. Attendance has grown by over 100,000 since 2000. Arthur Ashe Stadium seating was sold to 98% capacity, and the day/night combined total attendance topped 60,000 six days. The all-time day/night combined attendance record of 61,083 was set on Saturday, Sept. 1. The US Open remains the highest-attended annual sporting event in the world.

Website Traffic: Traffic to USOpen.org, the official tournament website powered by IBM, attracted more than 30 million visits for the first time, an increase of 11% over the 2006 record. Additionally, unique visitors reached 7.3 million users, topping the 7 million mark for the first time. One of the most popular new features on the website was the Interactive Draw and Scoreboard, which was downloaded more than 15 million times. Fans also viewed USOpen.org’s new video programming in record numbers, with videos viewed over 2.8 million times, more than doubling last year’s total. For the first time, more than 50% of visitors to USOpen.org were from outside the United States.

Television: Over 75 million people watched all or some of the 2007 US Open on television. More than 45 million people watched all or part of CBS’s coverage, including nearly 17 million viewers of the Men’s Final. The US Open was broadcast to more than 180 countries around the world, including the Armed Forces Network reaching U.S. troops worldwide.

Prize Money: The US Open saw the largest payout in tennis history. Roger Federer, the men’s singles champion, collected $2.4 million, which included $1 million in bonus prize money for winning both the US Open and US Open Series. Federer won his 4th consecutive US Open singles title, setting an Open era record by surpassing the three consecutive US Open titles won by John McEnroe and Ivan Lendl.

Player Challenges: In 2007, the total number of player challenges increased significantly over 2006. Players challenged a total of 320 calls compared to 229 challenges last year, an increase of 40%. Players were correct 31% of the time, the same rate as last year. In total, 98 calls were corrected, based on the new Chase Review player challenge system.

Concessions: Concession sales set all-time records, exceeding the previous sales records by more than 20%. More than 75,000 US Open caps were sold, along with record sales at all retail locations, including Polo, Nike, Lacoste and the US Open Bookstore.

Sponsorship: Sponsor support and activation of the US Open was at record levels, with more than 20 companies partnering with the US Open to create fan promotions, grassroots activity and new tennis-themed advertising.

American Express provided tennis fans with innovative ways to experience US Open tennis. Through "American Express Vision Live at the Open!," fans were offered use of a personal hand-held televisions to view the action from five match play courts. All 2,200 devices were used at every session. American Express again created a US Open experience in New York City’s Madison Square Park and Rockefeller Center, where more than 100,000 fans viewed US Open action on giant video screens in these outdoor venues.

Chase leveraged their US Open sponsorship with a fully integrated consumer promotion in the New York tri-state area. Their 800 branches and 2,300 ATMs dispensed receipts and game pieces redeemable for two free tickets to sessions at the 2007 US Open. Chase also became the sponsor of electronic line calling at the US Open, with player challenges becoming the "Chase Review."

Other sponsor activity included the Lexus Virtual Open at Rockefeller Center where fans competed against one another on the Wii tennis game for a chance to win a one-year lease on a Lexus. MassMutual, Citizen Watch, Continental Airlines, Valspar Paint, Heineken, and Olympus all fielded on-site promotions including autograph signings and give-aways to enhance the overall fan experience.

 

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