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Delta Means Change

May 8, 2007 10:40 AM

As Delta enters a new era as a highly differentiated, customer-focused airline, we’re working hard to transform the in-flight experience for our customers, rethinking every moment of the travel experience. Tapping a proud 78-year heritage of superior service, Delta is committed to enhancing the time customers spend at each stage of their journey – from trip planning to arrival – to make it as rich and rewarding as possible.

This is a new Delta, better and stronger than ever. We recently unveiled our updated, boldly modern new corporate brand – a striking three-dimensional, red “Widget” logo – which reflects our renewed focus to completely transform the travel experience, both on the ground and in the air, through unique, stylish and entertaining enhancements.

For starters, Delta's new two-class, domestic long-haul service is raising the bar for transcontinental air travel. Every customer has a front row seat to great entertainment with Delta’s state-of-the-art in-flight entertainment, boasting 24 channels of live television, more than 20 first-run and popular classic movies, a broad range of music, and a suite of 12 video games. This two-class, domestic product, featuring all-leather seating, in both first and coach class, is offered to passengers on Delta flights over four hours (or more than 1,750 miles), including those from Atlanta’s Hartsfield-Jackson International Airport and New York’s John F. Kennedy International Airport to Las Vegas, Los Angeles, Salt Lake City, San Francisco, Seattle and more.

And as of May 1, customers can now also view a new dedicated HBO channel which offers 40 to 50 hours of the network’s most popular content - including original series, movies, theatrical films, mini-series, TV movies, stand-up comedies and family programming - on-demand on all flights that feature Delta’s state-of-the-art in-flight entertainment system. HBO’s on-demand programming will also be available to customers traveling internationally in BusinessElite on newly-refreshed aircraft featuring a similar, state-of-the art entertainment system.

On May 1, we also introduced Midnight Sky, a signature cocktail program created exclusively for Delta by nightlife proprietor Rande Gerber. Customers can now choose from four cocktails that will be personally mixed by Delta flight attendants who have been specially trained by mixologists from The Gerber Group.

This year, Delta also continues to expand our global reach, with more flights to more international destinations, stretching from Africa, Asia and Europe to Latin America and the Caribbean. Our newest destinations in 2007 will include Florence/Pisa, Italy; Lagos, Nigeria; Dubai, United Arab Emirates; Seoul, South Korea; Los Mochis, Mexico; and George Town, Exuma and North Eleuthera in the Bahamas, among others.

Delta's international BusinessElite customers currently enjoy a signature, personalized dining menu created by celebrity chef Michelle Bernstein, which features a five-course menu catered around each customer’s individual preference. And beginning in 2008, we’ll introduce BusinessElite travelers to the relaxed privacy of a lie-flat seat on our new Boeing 777 aircraft -- part of our fleet renewal program.

There's no doubt that today's Delta means change for our customers, with more choices and conveniences they expect from one of the world’s leading airlines. And, we’re doing it with sophisticated style and flair.

We hope you’ll share our enthusiasm and passion for an entirely new experience that Delta is creating just for you.

 

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