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USTA AND IBM SIGN NEW PARTNERSHIP AGREEMENT FOR US OPEN

August 14, 2006 12:26 PM

The USTA today announced that IBM has renewed its technology sponsorship of and business relationship with the US Open, the highest-attended annual sporting event in the world. IBM will continue as the “Official Information Technology Solution Provider” of the US Open and also will continue as one of six USTA Corporate Champions. The multi-year deal continues through 2009, and will make IBM a 16-year sponsor of the US Open.

IBM will continue to provide innovative technology for all aspects of the US Open, including the development of USOpen.org, which received record traffic of more than 24 million visitors in 2005. Last year, the USTA and IBM introduced several new features to the site, including “IBM Point Tracker,” podcasts, RSS feeds, and expanded wireless and broadband content, which quickly became among USOpen.org’s most popular features. IBM expects to enhance Point Tracker in 2006 and will continue to work with the USTA’s Advanced Media Team to create new applications designed to enhance the user experience and bring the game closer to fans.

IBM technology also is integral to live scoring throughout the US Open. IBM provides equipment and services to create an integrated scoring system for match results and statistics collection. Its technology provides fans with instantaneous live scoring and statistics on all stadium scoreboards, as well as the match scoreboards found throughout the USTA National Tennis Center, on the Internet via the official Web site USOpen.org, and to television viewers through the broadcast graphics.

In other facets of its sponsorship, IBM will continue to support CBS Sports’ broadcasts of the US Open, and will be again be identified on all speed serve displays including those in Arthur Ashe Stadium, Louis Armstrong and the Grandstand. As it has for the past 8 years, IBM will again construct a free “Cyber Court” in the Player’s Lounge for use by all players competing in the 2006 US Open.

“IBM’s advanced technology solutions are a major reason why the US Open remains at the cutting edge of sports,” said Pierce O’Neil, Chief Business Officer, USTA. “Over the past 15 years, IBM has made significant contributions to the tournament that have impacted television viewers, players, our broadcast partners, on-site spectators and tennis fans all over the world.”

“IBM is proud to continue partnering with the USTA to deliver one of the greatest and most watched sporting events in the world,” said Rick Singer, director, IBM worldwide sponsorship marketing. “The innovative solutions that IBM has developed to solve real business issues faced by the USTA demonstrate IBM technology and services capabilities that companies in many industries can use to help set themselves apart from the competition.”

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The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level - - from local communities to the highest level of the professional game. It owns and operates the US Open, the largest annually attended sporting event in the world, and launched the US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. A not-for-profit organization with 690,000 members, it invests 100% of its proceeds in growing the game. For more information on the USTA, log on to usta.com.

 

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