The Tennis Channel Signs Affiliation Agreement With Comcast Cable

March 15, 2005 01:48 PM

The Tennis Channel, the wildly popular cable television network devoted entirely to tennis and other racquet sports, has signed a multiyear affiliation agreement with Comcast Cable, the leading cable operator in the United States. The arrangement provides for carriage opportunities for the traditional, linear network, as well as video on demand (VOD) content.

“We’re excited to have the opportunity to work with Comcast to bring The Tennis Channel’s programming to more customers,” said David Meister, CEO and chairman, The Tennis Channel. “It’s great to be offering viewers Tennis Channel video-on-demand content, taking fullest advantage of rapidly evolving distribution technology.”

“A number of tennis hotbeds are served by Comcast systems,” added Randy Brown, senior vice president, distribution, The Tennis Channel. “We’re looking forward to the opportunity to bring our top-tier tournaments, lifestyle programming and instructional series to Comcast customers around the country.”

The Tennis Channel is the cable television network devoted to tennis and other racquet sports, and provides unparalleled coverage of the game, its elite championships and its superstar athletes. The network’s comprehensive coverage includes telecasts of the US Open Series, ATP Masters Series, top-tier WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup. The Tennis Channel also showcases instruction from the finest teachers, legendary matches, in-depth profiles of the greatest players, analysis and news, the latest on equipment, and tennis getaways.