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USTA Southern Section Extends Partnership With Nike and Chattem, Inc.

October 15, 2004 10:52 AM

The USTA Southern Section announced that their sponsorship deal with international sports apparel and footwear manufacturer Nike, Inc has been extended into 2005. The original deal, which was set to expire on October 1, 2004, will be carried over for an additional twelve months. The extension will keep Nike in place as an official sponsor of the USTA Southern Section and allow them to promote a line of uniforms to all league players and teams throughout the section. The USTA Southern Section has also renewed their sponsorship deal with international consumer home healthcare manufacturer, Chattem, Inc., through 2006.

The deal with Nike gives exclusive USTA Member discounts on Nike apparel and footwear to USTA Members at select retail stores throughout the section. A list of participating stores is available online at www.southerntennis.com/nike. Nike is also the official outfitter of Junior Competitive Tennis in the south.

Chattem’s, BullFrog, will remain the official sun block of the USTA Southern Section and Title Sponsor of the USTA Southern Section Junior Super Circuit and USA League Tennis. Additionally, BullFrog will remain the Title Sponsor of the USTA Southern Section Junior Davis Cup and Junior Fed Cup championships. Gold Bond and IcyHot will also be official products of the USTA Southern Section.

Founded in 1881, the United States Tennis Association (USTA) is the national governing body for the sport of tennis in this country. In addition to owning the US Open and selecting members of the Davis Cup, Fed Cup, Olympic and Paralympic teams, the USTA administers a variety of programs nationwide for players of all ages and ability levels and, as a not-for-profit organization, the association invests 100% of its proceeds to promote and develop the growth of tennis. It is divided into 17 sections, of which the USTA Southern Section is the largest. The 166,000 USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee make up the USTA Southern Section, and account for approximately 25% of the total USTA membership. A professional staff housed in Norcross, GA carries out the USTA Southern Section’s daily operations, but policy is formed and much of the organization’s work is executed via a Board and committee structure of over 200 volunteers. For more information about the types of programs and services offered by the USTA Southern Section visit www.southerntennis.com.




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