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USTA And Cleveland Clinic Partner To Promote Health Benefits of Tennis

October 14, 2004 09:47 AM

The USTA and The Cleveland Clinic Heart Center, the No.1 heart care facility in the nation (U.S. News & World Report survey), announced a collaboration to heighten the public’s awareness of the cardiovascular benefits of playing tennis, exercising regularly and adopting a healthy lifestyle.

The two organizations will design research projects, develop educational initiatives and share distribution channels for: tennis and health-related information, updated research findings and educational reference materials. In addition, the USTA and The Cleveland Clinic will apply for grants to fund related research and develop initiatives in the areas of sports medicine, physical therapy and nutrition.

The USTA and The Cleveland Clinic will create consumer education materials and communications, including publications and Internet programming. The first examples of these educational initiatives are online at: www.TennisWelcomeCenter.com; www.USTA.com and www.clevelandclinic.org/heartcenter.

“Partnering with The Cleveland Clinic, one of the world’s most respected health providers and a leader in heart care, helps to solidify and emphasize the unique health benefits of tennis,” said Kurt Kamperman, Chief Executive, Community Tennis, USTA. “This strategic alliance will help promote a healthier lifestyle through tennis.”

“Heart disease remains America’s leading cause of death,” said Jim Blazar, Chief Marketing Officer, The Cleveland Clinic. “As one of the world’s busiest heart centers, we are eager to work with the USTA to promote the heart-healthy aspects of tennis for people of all ages.”

 

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