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USTA Southern Section Earns Website of the Year Honors

September 14, 2004 09:37 AM

The United States Tennis Association Advanced Media Committee named www.southerntennis.com the “2004 USTA Website of the Year” this past week during the USTA Semi-Annual Meeting in New York City.

The USTA Southern Section’s website is viewed by approximately 14,000 unique visitors each month and has had over 85,000 monthly page impressions thus far in 2004. The site is widely viewed as a primary source of tennis information in the South and, regularly featuring pieces on special events happening throughout the south, contests, tournament results, player profiles and organizational news.

It is also home to the USTA Bookstore, a unique item that cannot be found on any other USTA.com Network site. Other content that makes the site stand from other USTA websites is its semimonthly Sports Science articles and its online “Nike Team Store,” where league captains can purchase team uniforms through Southern partners Tennis Warehouse and Nike.

“The USTA Southern Section website is well-designed, dynamic, functional and a great marketing tool for tennis,” explained Jane Morrill, chair of the Website of the Year selection committee. “We hope the 2004 Award will encourage other USTA.com network websites to incorporate some of the outstanding features found on www.southerntennis.com.”

Now in its third year, this annual award recognizes an outstanding web site created by a USTA organization that is part of the USTA.com Network. The 2002 award was won by USA Tennis Florida and in 2003 the Evansville, IN Community Tennis Association website won the award.

“We take great pride in our website and are always working to offer better and more interesting content and features,” said USTA Southern Section Executive Director John Callen. “We are committed to our membership, our partners and sponsors and the entire tennis playing community to provide exceptional tennis coverage here in the South.”

Founded in 1881, the United States Tennis Association (USTA) is the national governing body for the sport of tennis in this country. In addition to owning the US Open and selecting members of the Davis Cup, Fed Cup, Olympic and Paralympic teams, the USTA administers a variety of programs nationwide for players of all ages and ability levels and, as a not-for-profit organization, the association invests 100% of its proceeds to promote and develop the growth of tennis. It is divided into 17 sections, of which the USTA Southern Section is the largest. The 166,000 USTA members living in Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee make up the USTA Southern Section, and account for approximately 25% of the total USTA membership. A professional staff housed in Norcross, GA carries out the USTA Southern Section’s daily operations, but policy is formed and much of the organization’s work is executed via a Board and committee structure of over 200 volunteers. For more information about the types of programs and services offered by the USTA Southern Section visit www.southerntennis.com.




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