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2004 Arthur Ashe Kids' Day a Star Studded Event!

August 13, 2004 11:19 AM

The USTA announced that teen R&B sensation JoJo and rock soul singer/songwriter Gavin DeGraw will join tennis stars Andy Roddick, Serena Williams, Roger Federer, the Bryan Brothers and other top players to headline Arthur Ashe Kids’ Day presented by Hess. The ninth annual day-long festival of kids’ tennis activities – including interactive games, musical entertainment, free clinics and the World TeamTennis finals – will take place on Saturday, August 28 at the USTA National Tennis Center in Flushing Meadows, N.Y. from 9 a.m.-5 p.m. Hosted by MTV VJ Quddus, Arthur Ashe Kids’ Day is the official kick-off event for the 2004 US Open that runs August 30 - September 12.

Tickets are on sale now through Ticketmaster (1-866-OPEN-TIX), usopen.org and at the USTA National Tennis Center box office. American Express is the official card of Arthur Ashe Kids’ Day. General admission promenade tickets cost $10 and loge tickets are $25. Kids 12-and-under with stadium show tickets will receive a free gift from the USTA and Hess on a first-come, first-serve basis. Admission is free for the interactive games and clinics which will take place on the outer courts from 9 a.m-11:30 a.m. Admission is also free for the US Open SmashZone presented by AOL® for Broadband, a fan-interactive tennis experience, which will be open for the first time on Arthur Ashe Kids’ Day from 12-5 p.m.

Arthur Ashe Kids’ Day is renowned for introducing some of music’s biggest acts including Britney Spears, Backstreet Boys, Jessica Simpson, 98 Degrees, Vanessa Carlton, BBMak, Mario and Hanson.

JoJo (Da Family/Blackground/Universal artist) holds the No. 1 spot on Billboard’s Top 40 Mainstream Chart with her hit single “Leave (Get Out)” from her self-titled debut album released last month. She became the youngest artist to have a No.1 song on Billboard’s Monitor Chart, beating the previous record held by Britney Spears who was 16 when she went No.1. At age 13, JoJo is the youngest artist to receive a nomination for an MTV Video Music Award in the show’s 21-year history. She garners her first award nomination in the “Best New Artist in a Video” category for her debut video, “Leave (Get Out).” She is also the youngest person ever to have a video on MTV’s video countdown show, “TRL.”

Gavin DeGraw (J Records artist) was tapped personally by hitmaker Clive Davis, and is now one of the hottest young artists on today's music scene. DeGraw's debut album "Chariot," just certified Gold by the RIAA, was released in July 2003 by J Records, introducing the world to a multi-talented singer/songwriter. On the one year anniversary of Chariot's release, J Records released a limited edition live acoustic re-packaging double disc CD entitled "Chariot Stripped” on July 27 to overwhelming response. DeGraw is currently on a sold out US tour and has made several national television appearances from “Good Morning America” to The “Tonight Show with Jay Leno.” His song, "I Don't Wanna Be" is the theme for the hit WB series, "One Tree Hill." No stranger to the tennis world, DeGraw performed at the 2003 US Open.

Quddus began his career at “MTV’s Summer in the Keys,” and co-hosting “Total Request Live” (TRL). Currently, he is guest hosting “TRL,” and hosting his own show, “MTV SOUL” From the cover of TV Guide to one of People's “Sexiest Men Alive,” Quddus has been enlisted for the VMAs, Fashionably Loud, and MTV’s New Year’s Eve.

“Arthur Ashe Kids’ Day is about continuing the legacy of Arthur Ashe and introducing children of all ages to tennis,” said Pierce O’Neil, Chief Business Officer, USTA. “Showcasing our great sport with today’s hottest music brings families together for an exhilarating, interactive experience and kicks off the US Open in style.”

Presented by Amerada Hess and produced by the USTA, Arthur Ashe Kids’ Day honors tennis legend Arthur Ashe and continues his mission of using tennis as a means to instill in kids the values of humanitarianism, leadership and academic excellence.

Kids’ activities include: The Hess Express Obstacle Course, Olympus Design to Win, American Express Skills Challenge, George Foreman Drill the Grill, NIKEGo Tennis, IBM Speed Zone, Lincoln Navigate Your Shot, AOL® for Broadband/KOL Net Kids, Barilla Challenge of Champions, and USA Tennis clinics and games.

Gates open for Arthur Ashe Kids' Day at 9 a.m. on Saturday, August 28 (rain date: August 29). The Arthur Ashe Kids' Day stadium show will take place from 12:00 noon-1:30 p.m. and be broadcast nationally by CBS on Sunday, August 29, from 1:00-2:30 p.m. (ET).

A portion of the proceeds from Arthur Ashe Kids' Day benefit the USA Tennis NJTL (National Junior Tennis League), which was established by Arthur Ashe, Charlie Pasarell and Sheridan Snyder in 1969. USA Tennis NJTL is a community-driven program supported by the USTA, that significantly impacts the lives of America's youth. USA Tennis NJTL seeks to develop the character of young people through tennis and to emphasize the ideals and life of Arthur Ashe.

Amerada Hess, headquartered in New York, is a global integrated energy company engaged in the exploration and production of crude oil and natural gas, as well as in refining and in marketing refined petroleum products, natural gas, and electricity.

The USTA is the national governing body for the sport of tennis in the U.S. It owns and operates the US Open, the largest annually attended sporting event in the world. In addition, it owns the 96 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic, and Paralympic Games. A not-for-profit organization with more than 675,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grass roots to the professional levels. For more information on the USTA, log on to www.usta.com.




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