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Take Me Out to the Ballgame

April 29, 2004 11:51 AM

USTA North Carolina has found a unique partner in its quest to boost interest in tennis as it recently launched a new, innovative marketing initiative to increase exposure to tennis and to welcome new players into the sport.

Coinciding with the start of USA Tennis Month, "Tennis in the Ballpark," a statewide collaboration of USTA North Carolina, North Carolina Community Tennis Associations (CTAs), and the state’s minor league baseball teams, will take place during the month of May. Throughout the month, USTA North Carolina and their local CTAs will visit eight different minor league stadiums to promote tennis and the new Tennis Welcome Center campaign.

"This is a first for both USTA North Carolina and for the minor league teams in our state," said Chip Hutchinson, Director of Corporate Sales for the Durham Bulls. "This collaboration is the first of its kind in North Carolina and we are excited to be working with the USTA."

North Carolina's ten minor league baseball teams recently formed a coalition in order to increase their visibility and marketing capabilities and one of the first organizations they approached was USTA North Carolina.

"Tennis and baseball are a great match," said Hutchinson, "Both in terms of families and that they are lifelong sports."

On field demonstrations, giveaways, complimentary tickets, exposure on video boards, and PA announcements are all part of the sponsorship package at 8 minor league baseball stadiums across North Carolina. The goal is to promote the sport of tennis, the Tennis Welcome Center campaign, and to bring new players into the game.

Below is a schedule of the games:

Charlotte Knights

Saturday May 1st

7:15

Carolina Mudcats

Friday May 7th

7:15

Asheville Tourists

Sunday May 16th

2:00

Durham Bulls

Thursday May 20th

7:00

Kannapolis Intimidators

Friday May 21st

7:05

Winston-Salem Warthogs

Saturday May 22nd

7:00

Kinston Indians

Monday May 31st

7:00

Greensboro Bats

Monday May 31st

7:00


For more information about this program please contact the USTA North Carolina office at 336-852-8577.

 

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